INDYCAR announced that SONAX, the leading manufacturer of premium car care products worldwide, has been named Official Automobile Detail Partner.
SONAX will sponsor the SONAX Perfect Finish Award at series’ doubleheader event weekends at Detroit’s Belle Isle Park, Toronto’s Exhibition Place and Houston’s Reliant Park. It coincides with launch of SONAX’s Perfect Finish polish.
SONAX will award $50,000 to the driver who wins both feature races during any of the doubleheader weekends. If a driver does not win both Detroit events, the award will jump to $100,000 in Toronto for a driver who wins both races. If no driver captures both features at Toronto, the SONAX Perfect Finish Award will be worth $150,000 at the Houston weekend in October.
“This partnership with SONAX adds another industry-leading company to INDYCAR’s portfolio of partners,” said Greg Gruning, INDYCAR’s executive vice president, corporate business development. “The fact that SONAX chose INDYCAR as the place to expand its motorsports involvement shows the international reach of the IZOD IndyCar Series brand.”
SONAX also will activate special retail activities featuring show cars and driver appearances at selected Sam’s Club locations beginning with the Indianapolis 500. Other activation plans include working with selected venues on creating car corrals during race weekends to target automotive enthusiasts and collectors.
“INDYCAR’s racing presence brings another avenue to our customer base, while continuing SONAX’s corporate marketing path through motor racing,” said Rob McCrary, managing director for SONAX U.S.A. "We are also very excited to sponsor the SONX Perfect Finish award for the 2013 IndyCar season. It is a great opportunity to not only help promote the doubleheader weekend races, but also our Perfect Finish Polish, the best one-step car polish in the market today.”
The SONAX brand’s history dates to the beginning of the last century in Germany.