Rahal Letterman Lanigan Racing (RLL) announced April 1 that industry executive Jay Frye has joined the team as president.

Frye will report directly to team ownership and will oversee operations for the team’s involvement in the NTT INDYCAR SERIES and IMSA WeatherTech SportsCar Championship. Frye’s experience spans over 30 years and includes series and team leadership on both the competition, marketing, sales and ownership sides.

The team also announced it has parted ways with Steve Eriksen, who held the role of chief operating officer since January 2023.

“First, I would like to thank Steve Eriksen for all of the work he did for us, particularly at a critical moment in time for the company, and we certainly wish him the best in his next endeavor,” said Bobby Rahal, team co-owner with David Letterman and Michael Lanigan. “I’m very pleased to have Jay Frye join the team as president of Rahal Letterman Lanigan Racing. I’ve known him since his arrival on the INDYCAR scene in 2013 and have spent a lot of time with him and think highly of his character and his passion for the sport. I look forward to working with him in the future to take RLL to the place we all want it to be.”

Said Frye: “Rahal Letterman Lanigan Racing has a tremendous history of success, both on and off the track. I am very proud to be joining the dedicated and talented team of people at RLL. RLL has the foundation, infrastructure and an incredible commitment to continue being successful well into the future.”

Most recently, Frye served as INDYCAR president until February 2025. Frye joined Hulman & Company in 2013 as chief revenue officer of Hulman Motorsports and led the combined team of INDYCAR and Indianapolis Motor Speedway sponsorship sales, licensing and account services.

Prior to joining Hulman & Co., Frye worked in team management roles in the NASCAR industry. He was vice president and general manager for Red Bull Racing’s NASCAR team (2008-11). From 1996-2007, Frye was chief executive officer and general manager of MB2 Motorsports, a team he created and built. Before his executive roles with NASCAR teams, Frye worked at Valvoline Racing, and his extensive sales and marketing experience began with a variety of roles at Anheuser-Busch Inc.