Building on the momentum of what has become one of the most popular and unique weekends in motorsports, Hy-Vee and INDYCAR announced July 11 an extension of their partnership for the annual NTT INDYCAR SERIES event at Iowa Speedway.
Under the new, multiyear agreement, Hy-Vee – the Iowa-based and employee-owned supermarket chain – will continue as the title sponsor of Hy-Vee INDYCAR Race Weekend.
"This event has been a great fit for Hy-Vee," said Randy Edeker, Hy-Vee's executive chairman of the board. "We look forward to continuing to support this race in Iowa by serving as the title sponsor in the years ahead. We set out to make this a world-class event and believe the momentum we have created will continue into the future as INDYCAR continues to gain more fans year after year."
Hy-Vee's ongoing commitment to motorsports has been demonstrated through its support of the annual INDYCAR event weekend held at Iowa Speedway, which is the longest-standing race at the .894-mile oval in Newton, Iowa. INDYCAR first began competing at Iowa Speedway in 2007, and this weekend represents the 20th and 21st NTT INDYCAR SERIES races at the venue. The 2024 Hy-Vee INDYCAR Race Weekend is July 12-14, featuring the Hy-Vee Homefront 250 presented by Instacart (8 p.m. ET Saturday, NBC, Peacock, INDYCAR Radio Network) and the Hy-Vee One Step 250 presented by Gatorade (noon ET Sunday, NBC, Peacock, INDYCAR Radio Network).
Since 2022, Hy-Vee has served as the host and entitlement partner for the NTT INDYCAR SERIES doubleheader weekend at Iowa Speedway. Attracting capacity crowds with a combination of world-class racing at the “Fastest Short Track on the Planet” and premier live music acts for an entertainment-filled fan experience has helped transform the INDYCAR weekend into one of the biggest annual events in Iowa. The continued collaboration marks a significant milestone in Hy-Vee's partnership with INDYCAR, which originally began in 2020 when the popular grocery chain first joined forces with Rahal Letterman Lanigan Racing as a team sponsor in the NTT INDYCAR SERIES.
Driven by the partnership with Hy-Vee, INDYCAR returned to Iowa Speedway in 2022 after not competing at the venue during the 2021 season. Since its inception, Hy-Vee INDYCAR Race Weekend has become a highlight on the INDYCAR calendar. With a record-breaking estimated crowd of approximately 85,000 spectators over three days, last year’s Hy-Vee INDYCAR Race Weekend marked the highest attendance recorded for an INDYCAR event at Iowa Speedway. Celebrating its third year as one of the most popular annual events in racing, this weekend’s three-day festival is on track to once again draw capacity crowds to Iowa Speedway.
“We are so proud to continue the partnership with Hy-Vee and build on the success of Hy-Vee INDYCAR Race Weekend well into the future,” said Bud Denker, president of Penske Corporation, which owns INDYCAR. “With Hy-Vee’s vision and unwavering support, this event has continued to grow and expose new fans to INDYCAR. We thank the entire Hy-Vee team for their partnership and continued commitment to Hy-Vee INDYCAR Race Weekend, and we can’t wait to host another incredible event this weekend at Iowa Speedway.”
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