INDYCAR, Indianapolis Motor Speedway and Red Racer Books will release the official kids’ book for INDYCAR fans: “The ABCs of INDYCAR Racing,” at the season-opening Firestone Grand Prix of St. Petersburg presented by RP Funding on March 8-10.
Red Racer Books, a series of kids’ books about motorsports, presents a unique introduction to the world of INDYCAR with “The ABCs of INDYCAR Racing.” With vividly illustrated pages, each dedicated to a different letter and INDYCAR racing concept, the book aims to bring the world of INDYCAR racing to life for young fans with an emphasis on science, technology, teamwork and diversity. These books will be available at every race during the 2024 NTT INDYCAR SERIES season, including the iconic Indianapolis 500 presented by Gainbridge.
"INDYCAR is excited to partner with Red Racer Books, a series that has demonstrated its commitment to empowering the next generation through motorsports,” said Alexis Hurley, INDYCAR director of marketing. “We’re dedicated to enhancing our fans’ experiences in 2024, and this collaboration opens the door to connect with the youngest members of our audience.”
“The ABCs of INDYCAR Racing” is written by Andy Amendola and illustrated by Wei Ren. It is available for purchase online at www.redracerbooks.com and Shop.Indycar.com and Shop.IMS.com.
An officially licensed product of INDYCAR, the book will debut in St. Petersburg, where they will be available for purchase and fans will have the opportunity to meet author Amendola.
"Red Racer Books is dedicated to creating children's books that are not only fun and educational but also true to racing,” said Amendola, also founder and creator of Red Racer Books. “This partnership with INDYCAR and IMS brings an unmatched level of authenticity and excitement to my books, perfectly capturing the spirit of the sport for a new generation of fans.”
Red Racer Books, a small, minority-owned business founded by motorsports fan and self-published author Amendola, crafts children’s books about F1 racing and other motorsports. The newest book in the series, “The ABCs of INDYCAR Racing,” provides an immersive experience, aiming to simplify complex concepts and terminology and make them easily digestible for children. Each book in the Red Racer Books series is crafted by fans, for fans, and refined through "beta-testing" feedback from readers, insiders, and industry experts.